by BA | Jul 5, 2021 | Inspiration from real life
Today a hundred marketing or innovation discussions will happen and many of them will include the word ‘disruption’. But often the term ‘disruption’ is misused – in fact misused in a way that undermines the ambition. Over the years in many categories, leading brands...
by BA | Jul 5, 2021 | Good habits, Inspiration from real life
I’m in the midst of delivering a bespoke global training programme aimed at helping a client’s marketing teams to develop even more effective marketing plans. But, there’s one element that makes me uneasy. “If I had an hour to solve a problem and my life...
by BA | Jul 5, 2021 | Bitesize theory, Inspiration from real life
Many of us have heard stories of blue chips recruiting for candidates who’ll “challenge the status quo” – but refuse to countenance taking anyone who lacks experience in their specific sector. These ironic talent scouts characterise our...
by BA | Jul 5, 2021 | Inspiration from real life
During two decades in corporate land and now seven years in consulting, I’ve seen my fair share of frustrated (and frustrating) projects. The collective misspent time and energy can be enormous and the hit to morale can out-last the project itself. Often –...
by BA | Jun 18, 2021 | Inspiration from real life
[This article was published in 2021] With vaccine programmes in very different places the world over, it might seem premature to call the end of the immediate Covid health crisis. However, as the pandemic has thrown many aspects of business & consumer behaviour up...
