by Matt | Sep 26, 2024 | Good habits, Inspiration from real life
We’re only 12 weeks from the end of 2024 and many teams are knee-deep into their marketing planning for 2025. Done well, planning can unearth insight, clarify intent, and sets us up for success in-market. Conversely, it can be a pedestrian and superficial process,...
by Matt | Sep 11, 2024 | Inspiration from real life
I was recently debating with a colleague, the differences between some US-owned and European or Asian companies. While there may appear to be many things wrong with US right now, it provides an unparalleled environment for business – with world leading levels of...
by Matt | Jul 2, 2024 | Inspiration from real life
Are you a long-term thinker or short-term doer? Hard-wired into the competency frameworks of some of the world’s most admired companies, is a logic that to progress in their career people need to think more strategically and longer-term. This is reflected in...
by Matt | Jun 4, 2024 | Inspiration from real life
Whether you’re running a brand planning or tactical exercise, don’t forget the potential value of naïve questions. I’ve been working with a well-known food business, supporting the development of their next brand plan. Previously the client’s media agency had...
by Matt | Jun 15, 2023 | Bitesize theory, Inspiration from real life
Thomas Edison supposedly said that “ninety per cent of .. success in business is perspiration” – implying that ‘inspiration’ plays a relatively minor role in the scheme of things. Serious marketers know this already. But that doesn’t change the fact that it’s...
by BA | Jul 5, 2021 | Inspiration from real life
Why marketing & finance should work better together It could be said that marketing & finance functions have historically been pretty distant from each other. Stereotypically they are the organisations’ left and right brains, but in practice it’s often less of...
