by BA | Jul 2, 2021 | Book Review
I’ve previously described pricing as the “ugly sister” of the marketing mix. Too many marketers don’t feel confident with it. For others, the involvement of Sales and Finance in pricing means they don’t feel entitled to fully influence it. But pricing is critical –...
by BA | Jul 2, 2021 | Book Review
John Bogle is considered one of the giants of the investment world in the 20th century. Bogle passed away in 2019 at the age of 89. But through Vanguard, the investment firm he founded and ran for decades, his legacy lives on. It’s a legacy that empowers and enriches...
by BA | Jul 2, 2021 | Bitesize theory, Book Review
Last week, the WalMart-owned supermarket chain Asda announced that it was reintroducing the ‘pocket tap’ into its advertising. Most Brits over 25 will remember seeing Asda ads featuring a celebrity or actor tapping their pocket twice to emphasis the...
by BA | Jun 29, 2021 | Book Review
There are lots of routes to leadership and many types of successful leader. But all leadership involves moving from the safety of doing work in fairly clear scope; to setting direction, getting stuff done through others, often in a more ambiguous context. That’s...
