by Matt | Jun 28, 2022 | Book Review
“Playing to Win: How Strategy Really Works” by A.G. Lafley and Roger Martin is regarded as somethin of a ‘go to’ book in the business strategy space. Lafley, the former CEO of Procter & Gamble (P&G), and Martin, provide a detailed...
by BA | Jul 5, 2021 | Book Review
One of the unspoken roles of a good agency planner is to educate their clients. So even when a great book appears for planners, it’s should also essential reading for any client who holds a budget or commissions work from agencies. The result would be higher...
by BA | Jul 5, 2021 | Book Review
The science behind habits and how we can better understand our consumers and ourselves The business world sometimes has a habit of making simple things really complicated, so it’s refreshing when someone comes along and does the reverse. The aptly named James Clear...
by BA | Jul 5, 2021 | Book Review
I’m not a fan of “business” books written like fictional novels where real life examples are conspicuous by their absence. So I really wanted to dislike ‘Pig Wrestling’ by Pete Lindsay & Mark Bawden. However, the conversational simplicity of this short book...
by BA | Jul 5, 2021 | Book Review
I’ve read a quite a few leadership books and one quality indicator is my ‘Doh!’ test. The Doh test is entirely unscientific. It’s the moment when I read something and immediately realise how I could have done something differently for a better outcome. The...
by BA | Jul 2, 2021 | Book Review
During our careers, many of us are faced with what’s essentially a choice between being a specialist or generalist. For senior marketing people seeking progression, a junction inevitably appears – either move to general management (perhaps via an initial...
