by Matt | Sep 26, 2024 | Book Review
Derek Sivers was the founder of CD Baby, a website borne out of frustration that in the late-1990’s unsigned music artists had no way of selling their music online. Sivers only ever wanted to record and help other musicians and singers. He never set out to build a...
by Matt | Aug 27, 2024 | Book Review
Do you agree that the hallmarks of a great marketer include being curious and willing to challenge received wisdom? If so, it’s in that vein you should read ‘The Road to Hell’ by Nick Asbury. It is an organised and coherent counter argument to the prevailing view in...
by Matt | Jul 2, 2024 | Book Review
“I may not be much, but I’m all I think about”. These words by novelist Annie Lamott describing her own life struggles, also allude to the pitfalls of excessive introspection. If there is a dragon to be slayed in ‘Building a Story Brand’...
by Matt | Jun 4, 2024 | Book Review
Advertising guru Dave Trott once blogged: “People are impressed by complicated things. But actually, complication is the enemy. If you can’t understand it you can’t remember it. If you can’t remember it you can’t act on it. If you can’t act on it, it’s...
by Matt | May 28, 2023 | Book Review
“Blue Ocean Strategy,” written by W. Chan Kim and Renée Mauborgne, is a groundbreaking book that challenges traditional approaches to business strategy. It introduces the concept of “blue oceans,” which are untapped market spaces ripe with...
by Matt | Aug 28, 2022 | Bitesize theory, Book Review
Byron Sharp’s “How Brands Grow” has emerged as a seminal work, challenging many traditional beliefs and offering data-driven insights into brand growth. This book has become a must-read for marketers seeking to understand the fundamental principles...
