by Matt | Jul 5, 2023 | Bitesize theory
When should your marketing team ‘JFDI’ -vs- tread more cautiously? Simple changes to language can help marketers assess risk when executing strategy Linkedin – risk vs action
by Matt | Jun 15, 2023 | Good habits
Strategy execution – premortem habit hack click link to open LinkedIn carousel (reading time 1min)
by Matt | Jun 15, 2023 | Bitesize theory, Inspiration from real life
Thomas Edison supposedly said that “ninety per cent of .. success in business is perspiration” – implying that ‘inspiration’ plays a relatively minor role in the scheme of things. Serious marketers know this already. But that doesn’t change the fact that it’s...
by Matt | May 28, 2023 | Book Review
“Blue Ocean Strategy,” written by W. Chan Kim and Renée Mauborgne, is a groundbreaking book that challenges traditional approaches to business strategy. It introduces the concept of “blue oceans,” which are untapped market spaces ripe with...
by Matt | Aug 28, 2022 | Bitesize theory, Book Review
Byron Sharp’s “How Brands Grow” has emerged as a seminal work, challenging many traditional beliefs and offering data-driven insights into brand growth. This book has become a must-read for marketers seeking to understand the fundamental principles...
