by Matt | Jul 2, 2024 | Inspiration from real life
Are you a long-term thinker or short-term doer? Hard-wired into the competency frameworks of some of the world’s most admired companies, is a logic that to progress in their career people need to think more strategically and longer-term. This is reflected in...
by Matt | Jul 2, 2024 | Book Review
“I may not be much, but I’m all I think about”. These words by novelist Annie Lamott describing her own life struggles, also allude to the pitfalls of excessive introspection. If there is a dragon to be slayed in ‘Building a Story Brand’...
by Matt | Jun 4, 2024 | Inspiration from real life
Whether you’re running a brand planning or tactical exercise, don’t forget the potential value of naïve questions. I’ve been working with a well-known food business, supporting the development of their next brand plan. Previously the client’s media agency had...
by Matt | Jun 4, 2024 | Book Review
Advertising guru Dave Trott once blogged: “People are impressed by complicated things. But actually, complication is the enemy. If you can’t understand it you can’t remember it. If you can’t remember it you can’t act on it. If you can’t act on it, it’s...
by Matt | Jul 27, 2023 | Bitesize theory
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