by Matt | Sep 26, 2024 | Book Review
Derek Sivers was the founder of CD Baby, a website borne out of frustration that in the late-1990’s unsigned music artists had no way of selling their music online. Sivers only ever wanted to record and help other musicians and singers. He never set out to build a...
by Matt | Sep 26, 2024 | Good habits, Inspiration from real life
We’re only 12 weeks from the end of 2024 and many teams are knee-deep into their marketing planning for 2025. Done well, planning can unearth insight, clarify intent, and sets us up for success in-market. Conversely, it can be a pedestrian and superficial process,...
by Matt | Sep 11, 2024 | Inspiration from real life
I was recently debating with a colleague, the differences between some US-owned and European or Asian companies. While there may appear to be many things wrong with US right now, it provides an unparalleled environment for business – with world leading levels of...
by Matt | Aug 27, 2024 | Good habits
Why is it that teams invest time developing brand plans, only for that plan which they’ve labored over, to spend the rest of the year sitting untouched on someone’s laptop? One of the reasons a plan can be prematurely irrelevant is that underlaying planning...
by Matt | Aug 27, 2024 | Book Review
Do you agree that the hallmarks of a great marketer include being curious and willing to challenge received wisdom? If so, it’s in that vein you should read ‘The Road to Hell’ by Nick Asbury. It is an organised and coherent counter argument to the prevailing view in...
